As directed by a supervisor, a Director will:

• Develop, plan, and execute communications strategies that meet and exceed client goals
• Serve as account lead for multiple clients across media, lifestyle, and entertainment brands, including setting public relations goals, spearheading execution, and managing staff
• Create and draft consumer-facing communications materials, including press releases, media alerts, backgrounders, event invites, pitches and other documents; edit writing of junior staff
• Manage multiple projects from ideation to execution
• Supervise junior team members to ensure they have a balanced workload and the information they need to complete tasks on deadline – Edit and approve press lists, status reports, agendas, etc.
• Provide strategic counsel to clients, including during crisis situations
• Write talking points and prep executives for press interviews and speaking engagements
• Research and brainstorm editorial opportunities for clients
• Coordinate logistics of on-air bookings and interviews; serve as liaison between clients and the press
• Establish relationships with print and online reporters, and national and local broadcast producers
• Pitch press releases and feature ideas by phone or email to national, regional and trade journalists across print, broadcast and online outlets
• Represent clients at industry events, trade shows, vendor meetings, and other external opportunities as needed

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